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Strategy
Strategic Differentiators
To achieve a market position among the top 5 in India through a multi-distribution, multi-product platform
To adapt AXA's best practice blueprints as a sound platform for efficient and profitable growth
To leverage Bharti's local knowledge, infrastructure and customer base
To deliver high levels of shareholder return
To build long term value with our business partners by enhancing the proposition to their customers
To be the employer of choice to attract and retain the best talent in India
To be recognised as being close and qualified by our customers.
Strong partner Bharti - provides access to customer base of more than 130 million
Multi channel execution capability
Current Asia product range which is a strong match to products sold to the mass and mass affluent
Global scale providing cost effective and speedy re-use of systems, products and business capability
Strong AXA and Bharti brands which can be leveraged to attract and retain a high quality management team
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