Vision
To be a leader and the preferred company for financial protection and wealth management in India
Values
- Professionalism
- Innovation
- Team Spirit
- Pragmatism
- Integrity
Strategy
- To achieve a top 5 market position in India through a multi-distribution, multi-product platform
- To adapt AXA's best practice blueprints as a sound platform for profitable growth
- To leverage Bharti's local knowledge, infrastructure and customer base
- To deliver high levels of shareholder return
- To build long term value with our business partners by enhancing the proposition to their customers
- To be the employer of choice to attract and retain the best talent in India
- To be recognised as being close and qualified by our customers
Strategic differentiators
- Strong partner Bharti - provides access to customer base of more than 20 million
- Multi channel execution capability
- Current Asia product range which is a strong match to products sold to the mass and mass affluent
- Global scale providing cost effective and speedy re-use of systems, products and business capability
- Strong AXA and Bharti brands which can be leveraged to attract and retain a high quality management team
