Overview of Bharti AXA Life

Bharti AXA Life is a life Insurance player that was started in 2006. It brings together strong financial expertise of the Paris-headquartered AXA Group and Bharti Enterprises - one of India's leading business groups with interests in telecom, agricultural business, financial services, and retail. The joint venture has a 51% stake from Bharti and 49% stake from AXA .The company launched national operations in December 2006. Today, Bharti AXA Life has a national footprint of distributors trained to provide quality financial advice and insurance solutions to the large Indian customer base.

Bharti AXA Life offers a range of innovative products and services that cater to specific insurance and wealth management needs of customers

  • Vision


  • Values

    • Professionalism

    • Innovation

    • Team Spirit

    • Pragmatism

    • Integrity


  • To achieve a market position among the top 5 in India through a multi-distribution, multi-product platform

  • To adapt AXA's best practice blueprints as a sound platform for efficient and profitable growth

  • To leverage Bharti's local knowledge, infrastructure and customer base

  • To deliver high levels of shareholder return

  • To build long term value with our business partners by enhancing the proposition to their customers

  • To be the employer of choice to attract and retain the best talent in India

  • To be recognised as being close and qualified by our customers

Strategic Differentiators

A strong parentage of AXA and Bharti, both having long term commitment to the Indian Insurance market supporting a strong capital solvency

  • AXA, a global leader is world's No.1 insurer brand with strong presence in 57 countries
  • Bharti is one of India’s leading and trusted business group with strong distribution capabilities

Global scale of AXA provides cost-effective and speedy re-use of systems, products and business capability resulting in local competitive advantage

  • Product: Wealth management, protection and retirement solutions that meets the needs of customers across segments
  • Service: Best-in-class service guarantee at various points of customer lifecycle
  • Training: Robust learning and development architecture for employees and distributors focused on superior service delivery and transparent dealing with customers
  • Footprint: Comprehensive pan-India presence through multi-city, multi-channel setup
  • Digital paradigm: Seamless 'Anywhere' product and service experience for customers and distributors through various e-initiatives (viz. online products, servicing portals, tablet-based digital advisor, dematerialized policies)

Values and culture of both parents AXA and Bharti along with their strong brand ethos helps in building trust amongst partners and employees