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We undertook an in-depth analysis wherein we identified the notion of preference was totally related to the trust granted to various names in insurance and financial services. The level of trust is very inadequate today, regardless of the brand considered. This is because the perception of consumers is that we are all evolving only in "a world of promises." And this is what we have to redefine.
Beyond promises... proof
We don't want to make promises any more. Instead, we want to demonstrate our ability to respond to client needs with real and tangible proof and, in so doing, to establish an authentic relationship of trust with our clients.
These are the three attitudes that clients most expect from an insurance and financial services company in exchange for their vote of confidence. These three attitudes stood out from the others in the consumer research we conducted across markets, regardless of their level of maturity.
They are at the heart of our actions and our commitments to clients.
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Insurance is the subject matter of the solicitation. Bharti AXA Life Insurance Co.
Ltd. Registration No: 130.
Registered Office: Unit 601 & 602, 6th Floor, Raheja Titanium,
Off Western Express Highway, Goregaon (East), Mumbai 400 063
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